Property Marketing

Red Hot Property provides a prolific range of marketing tools to ensure our client’s properties receive the maximum exposure to potential buyers. The chart below demonstrates where the proportions of our sales result from.

Website marketing:

Given the overwhelming response we gain through this media, it is our biggest area of investment. We are linked to all the major web portals; which include:

• Rightmove
• Primelocation
• Find a property
• Fish4homes
• Cityvisitor
• Ufindus
• Zoopla
• Globrix
• Nethouseprices
• Google & More

The websites allow us a wealth of data relating to the marketing of each of our property listings. We correlate the data gleaned from each of our sales, which combined act as a barometer to gauge the performance of existing stock.

Sale Boards

These are an under estimated marketing tool. Our high impact sale boards often harness enquiries from buyers in a position to proceed with a sale, and a re specific about the areas they wish to live. Our boards are easily identifiable and clearly display our memorable brand and contact details.

Video Tours

A fantastic tool implemented to our business in 2010. We were so impressed by the results in higher enquiry and viewing levels that we provide this service as part of our standard package. This is a film of your home, edited to allow buyers an opportunity to enjoy a virtual viewing, bringing them closer to the property and allowing a more accurate insight.

Floor plans

Available in 2D and 3D, floor plans allow buyers a clear understanding of layout configuration and the potential to adapt, extend or alter a property. Often room measurements alone are difficult to visualise. Floor plans compliment the video tour exceptionally well.

Newspapers

The last ten years we have experienced a surge in the dominance and success of website marketing. This has certainly had the biggest impact on the effectiveness of press advertising as a choice of media. The costs in relation to the returns make it less attractive to would-be sellers. It remains a strong tool for agents wishing to maintain their presence in the marketplace; however as a selling tool it is certainly no longer a key tool.

Window Display

Despite our central office location, our window display is our least effective method of generating sales. We currently have displays in Hexham, Corbridge and Ryton due to the fact that we hold most of our property listings within these post-code sectors.

Sales Particulars

These are available by request through our office, or can be downloaded in PDF format from our website. We view these documents purely as fact sheets for prospective buyers and each enquiry is followed up to explore the interest.