We live in a world which is dominated by website marketing and there is no doubt that estate agency has been completely and utterly transformed by this modern marketing media.
The two major web portals, rightmove and zoopla, provide the bulk of buyer enquiries and allow prospective buyers to browse available properties from the comfort of their own home. The need to visit an agent’s office has almost disappeared, however more critically; the initial conversation between agents and prospective buyers now takes place at a later stage of their search process.
This fundamental change has meant that an agent’s ability to sell houses to these fresh buyers is delayed, until the buyer finally makes contact. The reason for this is that most buyers do not buy the home they either first enquire about or view. Instead, they tend to buy an alternative home we introduce them to. The ‘registering’ process and the time we spend to understand each buyer’s requirements is vital, if real selling is to take place.
In reality, some properties do sell quickly and secure immediate interest via the websites. For most sales though, the momentum falls following the initial flurry of interest and an agent’s ability to negotiate interest and persuade people to view becomes critical.
On this basis, we have deployed a variety of innovative brand awareness pushes in an attempt to attract more buyers to talk to us. These include advertising hoardings at Newcastle Falcons RFC, Tynedale RFC, Prudhoe & Stocksfield RFC, Ryton RFC and Stocksfield Cricket Club. In addition we have invested in Petrol Pump displays in Whickham, Prudhoe and Hexham, have front page banners on many local magazines and continue with regular leaflet drops.
The results have been positive and have allowed us to draw greater volumes of traffic directly to our website. This in turn has delivered increased levels of enquiry by both phone and via our enquiry submissions form on our contact page.
Our ‘listing to sale’ conversion rates have always been impressive and we continue to sell the majority of homes in the Tyne Valley. Our comprehensive use of quality resources is backed by a strong and experienced team of professionals; our innovative and effective approach has been continually commended via the International Property Awards.
Despite this success, our latest marketing investments demonstrate our continued commitment to improving each and every client’s chance of sales success.