There is no doubt that the growth of Red Hot Property has been significantly boosted by the staggering levels of referrals we receive. In fact, for the last three years around ¾ of our property listings have resulted from a personal recommendation.
During 2011 we have received enquiries from far outside our usual sales territory. As a result we have now successfully completed sales for delighted clients in a wide range of areas, including Sunderland, Liverpool, Northampton and Harrogate. Our property listings have always varied in terms of price and style, but now it seems location is also a major variant. Our most northerly property sale is in Jedburgh and the most southerly home we are offering sits in Canterbury (both getting viewings!).
I think we all accept the significance of the web in our everyday lives. Its dominance has given vendors huge confidence towards its marketing power, which has resulted in an agent’s office location being totally irrelevant.
Our website marketing is extensive. We pull in huge numbers of people to our site and pay particular attention to how accurately we portray our properties. This media has enabled us to banish any geographical barriers that once existed for agents 10 years ago. It seems offices are almost redundant as a sales tool for estate agents and I expect in the coming years we will not only see major economic changes, but also significant developments in the choice of marketing tools and strategies employed by estate agents.
With this in mind, I expect those estate agents who fail to deliver the correct service levels to their clients will simply not receive the necessary recommendations to survive. Ultimately an old fashioned reliance on swanky offices, glossy brochures and corporate front may be their downfall. Time will tell…
